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13 Fishing has always been kind of a “hype” company to me, making pretty products and splashy marketing. However, over several years of being made, it has become impossible to ignore the popularity of their proven Concept A reel. It’s a sexy matte black baitcaster with great looking cork knobs. No doubt they can design a god looking reel, but does it pass the test?
Like most reels in the sub-$200 range, the Concept A is built upon an aluminum frame, with composite side plates. The fit and finish are superb, no doubt you will look cool wit ha handful of Concepts on your boat deck. Cork has long been the go-to material for rod handles, but 13 Fishing is making them popular on reels now.
On the fishing side, the Concept A has proven to be more than capable. Casting is a breeze, thanks in part to a unique “arrowhead” line guide, and waffle spool. The internal “Concept Brake System” allows casting of lures as light as 3/16oz up to 1oz crankbaits and jigs. One knock is the lack of external access to the brakes, but once inside it’s as easy as selecting a setting form 0-6 on the dial.